Airport advertising has proven to be a powerful catalyst for consumer action, as evidenced by the Nielsen Airport Insights Study. The study reveals that 42% of Frequent Flyers take action, such as visiting a website or store, after encountering an airport advertisement. Notably, 90% of these travelers express a likelihood to shop at the advertised brand's physical location, and one in five have reported making purchases based on items seen in airport ads. Lamar Airports offers a strategic platform to leverage this impactful medium, reaching over 205 million travelers annually. By choosing Lamar, advertisers can position their messages effectively to influence the purchasing decisions of affluent business travelers. To harness the potential of airport advertising for your brand, contact Lamar today and embark on a journey to drive engagement and consumer response.